Nokia - Adapting and changing to survive
I found this article at the Coolhunter and realized I had no idea that such a known company in the present had this interesting story behind it, it's definitely worth a read. If you want to dig deeper go into their corporate website to see it from their perspective.
Some highlights:
Some highlights:
- Nokia started in 1865 running a lumber mill in the southern Finnish town of Nokia
- It expanded slowly into rubber, making boots, cables, and phone lines
- In the early 1960s, thanks to its telecom connections, it began to dabble in early radio telephones
- By the mid-1980s, the company’s main achievements were as the chief supplier of toilet paper to Ireland and the world’s only manufacturer of studded winter bicycle tires
- In 1991 after the soviet block collapsed Nokia management considered selling off the mobile phone interests to cut costs
- The first GSM call was made in 1991 by the Prime Minister of Finland on a Nokia mobile phone
- Nokia gambled correctly on digital, manufacturing the first digital phone, and GSM, which was to become the dominant world standard
- Its brand was rated the sixth most valuable by Interbrand in 2005
- Today Nokia makes 3 out of every 10 mobile phones sold around the world
Labels: Business
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